Polish Champions to Conquer Foreign Markets

Polish Champions to Conquer Foreign Markets

Polish ChampionKRUK PLC – the Poland’s largest receivables management business has joined “Polish Champion”, the first programme of this kind in our country, a unique initiative introduced by the mayor of Wroclaw and Wroclaw Agglomeration Development Agency.

Assistance in obtaining the valuable employees, promotion and development is the main goal of “Polish Champion” – a joint initiative of city authorities and Wroclaw Agglomeration Development Agency. Presently there are 11 local companies enrolled, but plans include supporting more of Lower Silesia’s businesses.

According to research conducted by PwC only 7% of polish companies declared intentions to  expand onto western markets in the future. Worldwide, such plans are made by 17% of enterprises. Especially that now is the perfect time to use the slowdown of developed countries and actively enter their markets or perhaps even take over western competitors. For these reasons the programme “Polish Champion” has been initiated by both the city of Wroclaw and WADA.

‘The point of this whole initiative is to internationalize polish companies, in order to make them competitive global markets.’ explains Mr. Rafał Dutkiewicz, mayor of Wroclaw.

After the reforms performed by Mr. Leszek Balcerowicz in 1990 Poland became a ground for foreign investments. Since our accession to EU, a reverse process has slowly begun, as polish companies started to invest abroad.’ Mr. Dutkiewicz emphasizes.

Mayor of Wroclaw is convinced that our companies are mature enough to enter the western markets. City authorities wish to help them and devote 1 million PLN on a programme supporting local businesses over the next several years.

‘For now this is a trial programme and 11 companies are involved. Further on we intend to take a more general approach.’ explains Mr. Tomasz Gondek, vice-president of WADA.

Plans include up to 20 “Polish Champion” from Wroclaw. Current number consists of: AB, Clarena, Hasco-Lek, Impel, Koelner, REC Global, Selena, Telforceone, Toya and Xantus.

‘We received help from a local chamber of commerce (PL: Zachodnia Izba Gospodarcza) when choosing companies for this trial programme. Companies were chosen for their willingness to cooperate and fact that they have somehow operated on western markets.’ Mr. Gondek explains.

Authorities of the city intend to benefit from experience gathered while drawing foreign investors. The same channels of communication will help polish enterprises expand onto global markets.

‘First of all, we have to change the image of polish companies abroad. In 5-10 years time we would like to have several companies with global operations here in Wroclaw. Even now Selena may be considered as such.’ says Mr. Gondek.
City Hall will put the main pressure on human resources. Best managers and young people will be encouraged to seek employment in local companies.

‘Other areas we support are, of course, PR, promotion and analysis of particular companies’ advantages. We are strongly supported by PwC in the latter.’ adds Mr. Gondek.

One of the concepts involves creating special classes in Wroclaw’s vocational and technical secondary schools – with the curriculum adjusted to requirements of specific companies and usage of their know-how.

‘The “Polish Champion” programme is a significant success, helping polish companies to enter a new level of development.’ declares Mr. Paweł Bochniarz of PwC.