On April 21-25 there was the 38th TurkeyBuild Istanbul construction trade show, where Selena Group unveiled the new concept of Polyfix brand products. During the event, Selena brought its sustainable construction product portfolio closer to visitors.
Selena participated in the Turkish TurkeyBuild tradeshow for the second time. In 2014, within the framework of the event the company exhibited its stall in 3 different cities: Istanbul, Ankara and Izmir. During this year’s event in Istanbul the greatest interest of visitors was attracted mainly by those Selena products that support energy efficiency in buildings, such as the foamed polystyrene adhesive Styro 753 and the polyurethane-based bricklaying Thin Bed Mortar. Selena also brought closer to users its fire-retardant polyurethane foam B1 and mounting adhesives, popular in many countries. In addition to TITANIUM brand products, the company also presented new designs of the Polyfix brand. Its present image underlines the close ties of this Turkish brand, which was acquired by Selena in 2008, with the Group’s global flagship brand TYTAN Professional.
– For a long time now we have seen the dynamic growth of construction market development in Turkey. Currently, it is one of the most important sectors of the national economy, which leads to increased demand for our products. As a result, we are strengthening our position in this country, and trying to reach the widest possible audience. Selena’s products are increasingly recognized in Turkey, and our local company is seeing better results. Selena’s range in Turkey is mainly based on brands Polyfix, TYTAN and Hauser. The previous tradeshow was a great opportunity for us to showcase our portfolio and to expand business contacts in the Turkish market – said Jarosław Michniuk, CEO of Selena FM S.A.
Tradeshow TurkeyBuild Istanbul is one of the five biggest events in the construction industry in the world. For over 38 years it has attracted exhibitors and visitors from around the world. In addition to the Turkish exhibitors, exhibitors from the Middle East, North Africa, the Balkans and CIS countries also play an important role. This year’s edition took place on an enlarged exhibition area of 100 thousand square meters.
Selena Group initiated activities on the Turkish market in 2008, with the acquisition of an 85% stake in the Turkish company Polyfoam Yalitim Sanayi ve Tic Ltd., specializing in the production of polyurethane foams for installation of windows and doors. In Turkey, the Group operates a production facility located in Bolu, and among the leading brands available there are: TYTAN, Polyfix and Hasuer. The company provides local customers with a wide range of construction chemicals, including adhesives, sealants and polyurethane foams, which are aimed both at individuals as well as at professional contractors. From Turkey Selena operates export activities and participates in local trade events, for example in Dubai.