The Ibum and Ulgix brands from the portfolio of PPF Hasco-Lek S.A. have once again been recognized by consumers. Ibum, considered one of the strongest brands on the Polish market, has received as many as two titles: Superbrands 2015/2016 and Created in Poland Superbrands 2015/2016, dedicated to the strongest brands of Polish origin. Created in Poland Superbrands 2015/2016 has also been awarded to the Ulgix brand.
The title of Created in Poland Superbrands is awarded to the strongest brands of Polish origin based on the results of a consumer survey conducted by the ARC Market and Opinion research institute on a sample of more than 15,000 Polish respondents. The final decision on the title of Superbrands was made, in addition to consumers, by the Expert Brand Council.
The strongest brands operating on local markets for over 20 years are distinguished and rewarded by international organization The Superbrands LTD., currently operating in 87 countries.