Sector: Cosmetics
Number of employees: 130
Countries of activity: Europe
Year of foundation: 1998


About the company

CLARENA is one of the biggest Polish cosmetic companies. For over 10 years it has been specialising in the service of beauty salons, supplying them not only with professional cosmetics, but also with specialist equipment for treatments. Clarena supports about 18 000 beauty salons across the whole country. Clarena succesively develops launching new products, expanding the range of its services and its geographical scope.

Clarena runs 3 Training and Sales Centres: in Wroclaw, Warsaw and Cracow. The company is  an originator and organizer of professional, cycle trainings for beauticians, national forums and branding events. For those activities Clarena has been awarded by the professional branding magazines as well as by mainstream economic institutions.

Clarena has created and sells two product brands:
CLARENA- professional cosmetics for beauty salons and cosmetic lines for retail customers
RUBICA – specialist devices and  equipment for beauty salons.

Clarena’s offer is available and used all over Poland.

The company distributes its products to 18 000 beauty salons in Poland and covers 40% of professional cosmetic market of the country. Both professional cosmetic brand CLARENA and specialist equipment for treatments RUBICA are known and distributed also around the world.

Nowadays cosmetics and devices of Clarena are being sold e.g. in Great Britain, Ireland, Romania, Spain, Russia, Ukraine, Germany, Czech Republic, Norway, Belgium, Bulgaria, Portugal, the Netherlands, Italy, Hungary and Malta. Currently  negotiations of distribution agreement with partner in Hongkong are taking place. Clarena is also going to open own sales centre and beauty salon in Brussels.

CLARENA was founded in 1998 by Patricia Popławska.