KRUK S.A., Poland’s largest receivables management company has joined the country’s first Polish Champions programme. The programme is a unique joint initiative of the Wrocław Mayor and the Wrocław Agglomeration Development Agency. Its goal is to support local businesses in their international operations and to help them expand abroad. To satisfy the criteria for becoming a Polish Champion a company must be based in the Wrocław metropolitan area and be present in at least two countries of the region.
The programme has recently been joined by KRUK which has been successfully operating in Romania and is now entering the Czech and Slovak markets. The purpose of the Polish Champions initiative is to internationalize Polish businesses, to stress their significance on the local market and to support their international development. “The programme is dedicated primarily for leaders of their respective industries. The two main selection criteria are company headquarters in Wrocław or its vicinity and intensive infrastructure development through the implementation of investment projects on international markets. KRUK is a model example; its position in Poland enables the company to be competitive also on the international arena.” – says Tomasz Gondek, Deputy President of the Wrocław Agglomeration Development Agency.
The joint campaign of Wrocław authorities and the Wrocław Agglomeration Development Agency supports international expansion of local companies. Following Poland’s EU accession, Polish companies have started to invest abroad. To actively help them, the city of Wrocław has launched the pilot project. In the coming years, Wrocław will spend PLN 1 million for the support of local businesses.
The municipality wants to draw on the extensive experience it has gained during attracting foreign investment to Wrocław. The same channels will be used to help Polish businesses in their global expansion. “We want first of all to change the image of Polish businesses abroad. Our goal is that in five to ten years Wrocław becomes home to at least a few global companies. The WSE listed KRUK is certainly well positioned to become such a global organisation. The fact that its business model in this quite difficult industry is universal enough to be attractive not only for Poles has been confirmed by the company’s success in Romania.” – stresses Jan Żarski, project manager of the Polish Champion.
In the opinion of Piotr Krupa, KRUK S.A. CEO, the initiative of Wrocław authorities is an absolutely unique project in Poland and it may be used as a great example to be followed by other local governments. “So far, active metropolitan areas have focused exclusively on attracting foreign investors. Wrocław makes one step further and thinks about long-term development of the region also concentrating on supporting and promoting local businesses abroad. The above innovative and forward thinking of the local authorities should really be appreciated because it is mainly local businesses that are building the economic strength of the region.” – thinks Krupa.
Significant stress is placed under Polish Champions on attracting the best managers with international experience to Wrocław and on encouraging outstanding university graduates to apply for jobs at local companies. Apart from elements relating to human resources, the programme also includes public relations activities. Its participants may receive PR support from the Wrocław metropolitan area. For instance, the opportunities created by the hosting of EURO 2012, preparations for the status of the European Capital of Culture 2016 or World Games 2017 will be used to promote local companies and build a network of relationships among persons who could contribute to international growth of our companies.
Apart from KRUK S.A., the following reputable and dynamically growing companies from our region have become Polish Champions: AB, Clarena, Hasco-Lek, Impel, Koelner, REC Global, Selena, Telforceone, Toya i Xantus.