Polish Champion recognized for the reactivation of the iconic Optimus


Half a year after
resurrectingthe legendary Optimus brand, AB group was recognized for taking this step at an international competition in Monaco. “EMEA Distributor Initiative of the Year Award is confirmation that the Optimus brand relaunch has been appreciated beyond Polish borders”, the heads the company comment.

In the fall of last year AB group bought the rights to the Optimus brand and created a new venture. The brand, created in the 90s by Roman Kluska, came back to life thanks to the Polish Champion that created a franchise network for small and medium-sized IT integrators.

Optimus provides partners with financial, organizational and marketing support on the IT project and tender market. In addition, Optimus produces, under its own brand, servers, personal computers and industrial and digital signage systems.

The effects of the reactivation of this cult brand were visible quite early on. In mid-February AB group was awarded for the relaunch of the Optimus brand during DISTREE EMEA 2014 in Monaco. The Wrocław distributor was honored in the category of EMEA Distributor Initiative of the Year.

As the representatives of AB explain, projects were evaluated for creativity, innovation and impact on the company and the market. Measurable effects were also significant.

EMEA Distributor Initiative of the Year is a huge honor for AB S.A. It is also confirmation that the Optimus brand relaunch has been appreciated beyond Polish borders. Now, after half a year of operation, Optimus has 27 partners, for whom membership in the franchise network means a rise in the standard of services in the local market and increased business opportunities. The range of hardware branded with the Optimus logo is constantly expanding – among the recent innovations are specialized Medical workstations, designed for health care providers” says Andrzej Przybyło, CEO of AB S.A.

Optimus network participants can receive, among other things, favorable loans for the implementation of projects and the leasing of the entire project within the OptiFinance service, special economic and insurance conditions, logistics services and dedicated training.

Optimus provides not only the knowledge, experience and commitment of the best Polish specialists in the IT market, but also products for professionals – computers, workstations and servers.