Polish Champion Flourishes

Wrocław’s programme named Polish Champion has already been successfully run for more than a year. New cities and regions are now joining the project by applying solutions developed and well-tried by the Lower Silesia’s capital. This is an opportunity for the entire economy of Poland.

On May 7 in Warsaw, at the headquarters of Polish Information and Foreign Investment Agency (Polish: Polska Agencja Informacji i Inwestycji Zagranicznych) a declaration of accession to the programme will be signed by representatives of Poznań, Szczecin, Lublin and Rzeszów. The project has been successfully developed by Wrocław and Wrocław Agglomeration Development Agency with assistance of the Ministry of Economy and Polish Information and Foreign Investment Agency. According to experts, Polish businesses with operations abroad will require support on the state government’s level. Founders of the programme have also invited PwC to join, due to its countrywide and global experience, which is vital to the Polish Champion project.

Although the idea of Polish Champion had been conceived in Wrocław, the assumption of its potential for the entire country was always taken into consideration. ‘While analyzing the situation of our companies operating on foreign markets, we came to a conclusion that it is time for a revolution in the approach to investments and investing. It is no longer enough to focus on attracting foreign investors. Nowadays, we need to support our companies in their international expansion. Hence the creation of Polish Champion’ said the project’s originator, Mr. Rafał Dutkiewicz, mayor of Wrocław.

Presently, among companies enrolled in the programme, WADA as the initiator assists firms such as AB, Clarena, Hasco-Lek, Koelner, Kruk, Impel, REC Global, Selena, TelForceOne, Toya and Xantus. All of them are very active internationally. Purpose of WADA’s initiative is to integrate the circle of companies with a global vision and marketing support. The project’s website including a job offer database has already been launched and proved to be popular among internet users. A promotional campaign aimed at attracting specialists to Wrocław’s enterprises with global reach has is also being prepared.

While new cities and regions will be signing the declaration of accession to Polish Champion, a special report by PwC experts, entitled ‘Experience of Polish Businesses Investing on Foreign Markets’ will be presented to the public. It is a part of the project and has been created on the grounds of countrywide quality research conducted at companies that invest abroad. Polish Champion consists of 11 companies, whereas PwC’s report suggests the total number of Polish enterprises with foreign investments at approximately 100. These businesses have an opportunity to become pioneers, who will lead the Polish economy into a new era of globalisation. Competitiveness on international markets and being the base for global companies is a pillar of developed countries’ strong position. Thus it should be a natural focus of interest for a country of such ambitions as Poland.

More information about the Wrocław’s programme:

Mr. Dariusz Ostrowski – President of WADA

Mz. Ewa Kaucz – Vice-President of WADA

araw@araw.pl

phone: +48 (71) 78-35-310