Neurosoft opened its first branch in Asia. “There is still considerable potential for the development of innovative companies in Asia” say the company’s representatives.
The creation of the branch is consistent with the path of international expansion of the company. Neurosoft has offices in Warsaw, Aachen (Germany) and Palo Alto (USA). This time, the company’s branch network was expanded to a new location in Hong Kong.
“Despite the high technological advancement of telematics solutions in Asia, there is still considerable potential for the development of innovative companies such as Neurosoft. We are aware that our presence in the region will foster better communication and contacts with potential partners” highlights Janusz Wróbel, CEO of Neurosoft.
The company has its headquarters in the center of Hong Kong in the business quarter. Hong Kong is one of the world’s economic and financial centers, a place of close cooperation of small and medium-sized enterprises (SMEs) from around the world. Hong Kong’s ambition is to create a world-class knowledge-based economy. Therefore, the region heavily promotes and supports research in the field of technology and its transfer. With the help of KOTRA all the formalities related to the establishment of the branch have been simplified to a minimum.
“Our trade mission accompanying the opening of a new branch in Asia has already brought tangible benefits. We were able to sign an agreement with the two biggest companies that deal with issues of ITS in Asia” says Janusz Wróbel. Talks have been underway for over a year.
Neurosoft Company provides technology for the identification and recognition of vehicles by video cameras. Their systems support computer engines based on neural network technology. The solution is an effective tool to promote road safety and Intelligent Transport Systems (ITS). The products allow, inter alia, for non-invasive detection of the presence of the vehicle, automatic recognition of its license plate, brand, model and color. It is also possible to determine the instantaneous speed of moving vehicles. The latest function of the system is to identify vehicles carrying dangerous goods (ADR).